Improved SEO and Visibility
A secondary website allows for a unique SEO strategy, enabling the dealership to target different keywords, such as specific used car makes or service types, without causing keyword cannibalization on the main site
Targeting Distinct Audiences
Dealerships have different business units—such as a new car franchise, a used car lot, and a service center—separate websites can provide a more tailored user experience for each, improving conversion rates
Independent Brand Identity
A secondary website can be used to promote a unique brand identity (e.g., "The Used Car Experts" vs. "Local Toyota Dealer"), which can be helpful if the dealership aims to reach a specific, different market segment
Increased Search Engine Footprint
Multiple websites mean more opportunities to appear on the first page of search results, as more of the dealer's content is indexed, enhancing visibility in a competitive market.
DEALER WEBSITES
We specialize in developing secondary in-market Lead Generation websites for Automotive, RV and Power Sports Dealers.
Contact Us Today to discuss the benefits of a secondary dealer website.
Increased Local Web Traffic
Marketing dealer inventory increases website visitors & website SEO value through digital content postings and backlinks.
Local Social Media Exposure
Regular dealer inventory postings on social media increases brand awareness & gives access to a larger, local customer base.
Local Dealer Branding
Stay top of mind by having VDP listings posted online in search engines, social media and 3rd party dealer inventory sites.
More Local Walkins and Phone Calls
Some customers bypass digital contact and will call your dealership or just show up as a walk in and go for a test drive!
Our Website Lead Generation Platform has additional Marketing benefits for your dealership!
Data-Driven Decision Making
DealerXL Marketing and Website services will provide valuable data and insights into customer behaviour, allowing dealerships to make more informed decisions about their marketing and sales strategies.
Our Geo-targeted websites offers several key benefits, including increased relevance, improved ROI, enhanced customer experience, and greater local visibility. By focusing on specific geographic areas, businesses can tailor their messaging, offers, and content to resonate with locals, leading to higher engagement and conversion rates.
This targeted approach minimizes wasted ad spend by reaching only those most likely to buy.
Tim and the Team at Dealer XL have been generating leads and creating sales appointments for us now for over 5 years, exceptional people and professional service.
Neil van Ierland, Dealer Principal
Westview Ford Auto Group
5 stars to the crew at Dealer XL, the best value Automotive lead generation service in Canada in my opinion and great guys to work with.
Andrew Rice, General Manager
Rice Toyota
The value for dollar of working with Tim and the guys at Dealer XL is worth every dime. Dealer XL is the highest performing marketing initiative we pay for each month.
Greg Dramalis, Owner Minotaur Automotive
Reach out to us Today to discover how Dealer XL can Fire up more Leads & Appointments for your Dealership
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